Understanding Services: Concepts, Classification, and Trends
February 19, 2025 | by anhtvh.work@gmail.com

Understanding Services: Concepts, Classification, and Trends
Concept of Services
A service is an intangible activity provided to customers to meet their needs and wants. Unlike tangible goods, services cannot be owned or stored. The quality of a service depends heavily on human factors and the interaction between the provider and the consumer.
Classification of Services
Based on target customers:
Personal services: Targeting individuals, such as haircutting, healthcare, financial advice.
Business services: Targeting businesses, such as accounting services, management consulting, marketing services.
Based on nature:
Convenience services: Essential daily services, such as transportation, electricity, and water.
Shopping services: Services supporting the shopping process, such as shipping and payment.
Entertainment services: Services providing entertainment, such as watching movies and traveling.
Professional services: Services requiring high expertise, such as legal and medical advice.
Current Service Trends
Digitalization of services: The rapid development of digital technology has facilitated the digitalization of many types of services, making it easier to provide and access them. Examples include online delivery, electronic banking, and online learning.
Service personalization: Customers increasingly desire personalized services that meet their specific needs. Businesses are investing heavily in collecting customer data to create personalized experiences.
Experiential services: Customers are buying not just services but experiences. Businesses are focusing on creating positive experiences for customers, from initial contact to post-service.
Growth of the sharing economy: The sharing economy is booming with the emergence of many platforms connecting service providers and consumers, such as Uber and Airbnb.
Conclusion
The service market is constantly evolving and diversifying. Understanding the concepts, classifications, and trends of services will help businesses better orient their business strategies and better meet the increasingly high demands of customers.
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